Brand Coaching for Customer Attention, Engagement & Loyalty

BECOME THE BRAND
they won't forget

Tired of wasting money on branding that doesn't get results?

Most brands are ignored because they focus on logos, fonts and colors. Those are important business assets, but the REAL value of your brand is its relevance to your customer and its simplicity of communicating your unique offer – why they should buy from YOU.

When you work with me, we focus on the crucial needle-movers that will get your brand traction in the market. Your customers will recognize and talk about the value that you offer and remember why you are the only choice for them.

Familiar

Your brand should appear where your customer is looking, and feel like it belongs there? Does it?

Relevant

Customer engagement begins when they see your brand as a part of their lifestyle. Do they?

Esteemed

Closely aligned with trust, brands that win are held in high regard by their customers. Is yours?

Unique

It's crucial that you stand out as unique in your market. There can be only one you! Is there?

Consumer Packaged Goods

Professional Services

Editorial

Viral Campaigns

Environmental Design

The most decisive factor is real-world success for your brand

I work with clients who win

GEORGE MOHASCI

“A tremendous understanding of Branding, why it is important and how to implement brand strategies.”

CEO Foresters Financial
SYLVIE PELTIER

“The perfect sounding board to confidently take your business to the next level.”

PRESIDENT RED LETTER FILMS
RUSSELL EVANS

“A professional who can help us determine what we truly need and how to get there.”

VP COMMS CAAT PENSION PLAN

Your Plan For Growing Your Brand

Schedule a Free Meeting

Meet with Iain so he can get to know you and help define where you want to go.

Get a Plan

I will create a specific brand plan to accomplish your goals.

Enjoy the Results

Win true brand loyalty and BECOME THE BRAND they won’t forget!

How can you experience brand growth and greater revenue?

The market is flooded with chaotic branding that speaks to nobody. Your ideal audience is bombarded daily with thousands of irrelevant marketing messages.

How do you break through and bring them the value that they need?

When we work together, we start by identifying the most important qualities of your brand. Then we optimize and amplify them in a way your ideal customer cannot ignore.

Your audience needs you to improve their life – let’s make your brand relevant, simple to understand and unique. Become the brand they won’t forget.

Brand Coach

Meet Iain Hamilton

I’m known by my clients as a real-time, high-impact consultant who creates dramatic brand progress and growth.

My clients, who engage me as a trusted advisor and partner, consistently achieve tangible, successful results in their mission to connect with stakeholders and build brand loyalty. I’m recognized for achieving mission-critical, high stakes results.

I’m thrilled (for the forth time) to be on the judging panel of the Transform Awards 2020 which celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.

Perspectives on Branding

How to sell dog food

How to sell dog food

If there's something I've learned after 30+ years as a brand design professional, it's this: "Simply communicate your...

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How to brand in a crisis

How to brand in a crisis

There's been some understandable debate recently on whether it's ethical to be selling in a time of global crisis. On...

read more
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FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

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FREE Client ValueScorecard

 

The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

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