Brand Coaching for Customer Attention, Engagement & Loyalty

they won't forget

Free Brand Scorecard

Download the single most important tool in setting your strategic brand goals and identifying prime growth opportunities.

Tired of wasting money on branding that doesn't get results?

Most brands are ignored because they focus on logos, fonts and colors. Those are important business assets, but the REAL value of your brand is its relevance to your customer and its simplicity of communicating your unique offer – why they should buy from YOU.

When you work with me, we focus on the crucial needle-movers that will get your brand traction in the market. Your customers will recognize and talk about the value that you offer and remember why you are the only choice for them.


Your brand should appear where your customer is looking, and feel like it belongs there? Does it?


Customer engagement begins when they see your brand as a part of their lifestyle. Do they?


Closely aligned with trust, brands that win are held in high regard by their customers. Is yours?


It's crucial that you stand out as unique in your market. There can be only one you! Is there?

Consumer Packaged Goods

Professional Services


Viral Campaigns

Environmental Design

The most decisive factor is real-world success for your brand

I work with clients who win


“A tremendous understanding of Branding, why it is important and how to implement brand strategies.”

CEO Foresters Financial

“The perfect sounding board to confidently take your business to the next level.”


“A professional who can help us determine what we truly need and how to get there.”


Your Plan For Growing Your Brand

Schedule a Free Meeting

Meet with Iain so he can get to know you and help define where you want to go.

Get a Plan

I will create a specific brand plan to accomplish your goals.

Enjoy the Results

Win true brand loyalty and BECOME THE BRAND they won’t forget!

How can you experience brand growth and greater revenue?

The market is flooded with chaotic branding that speaks to nobody. Your ideal audience is bombarded daily with thousands of irrelevant marketing messages.

How do you break through and bring them the value that they need?

When we work together, we start by identifying the most important qualities of your brand. Then we optimize and amplify them in a way your ideal customer cannot ignore.

Your audience needs you to improve their life – let’s make your brand relevant, simple to understand and unique. Become the brand they won’t forget.


Meet Iain Hamilton

I’m known by my clients as a real-time, high-impact consultant who creates dramatic brand progress and growth.

My clients, who engage me as a trusted advisor and partner, consistently achieve tangible, successful results in their mission to connect with stakeholders and build brand loyalty. I’m recognized for achieving mission-critical, high stakes results.

I’m thrilled (for the fourth time) to be on the judging panel of the Transform Awards 2020 which celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.


90 Days to Your Winning Brand

A deep-dive diagnostic into every area of your brand will reveal all you need to optimize for a performance brand you can be proud of. I will build you a complete roadmap to fine-tune every brand touchpoint for the ultimate customer response.



Laser Brand Coaching
Now open to a very limited intake of clients, Laser Brand Coaching gives you UNLIMITED 1:1 calls with me for an ENTIRE YEAR to optimize every level of your brand. Schedule as many 15-minute calls as you need to ensure your brand remains on-point and dynamic.


The Complete Brand 
Whether you’re rebranding or starting fresh, we’ll nail down a solid winning brand framework to inspire everything you do. Then I’ll get to work building your entire brand persona including your brand voice and complete visual identity. It’s your opportunity to become the brand they won’t forget!

Perspectives on Branding

The Simple Connection

The Simple Connection

There is no shortage of opinions out there about what a brand is, or how it works. It's overwhelming. From the...

read more
How to sell dog food

How to sell dog food

If there's something I've learned after 30+ years as a brand design professional, it's this: "Simply communicate your...

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FREE BrandBase™ Scorecard


The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

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FREE Client ValueScorecard


The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

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