Brand Coaching for Customer Attention, Engagement & Loyalty
BECOME THE BRAND
they won't forget
Tired of wasting money on branding that doesn't get results?
Most brands are ignored because they focus on logos, fonts and colors. Those are important business assets, but the REAL value of your brand is its relevance to your customer and its simplicity of communicating your unique offer – why they should buy from YOU.
When you work with me, we focus on the crucial needle-movers that will get your brand traction in the market. Your customers will recognize and talk about the value that you offer and remember why you are the only choice for them.
Familiar
Your brand should appear where your customer is looking, and feel like it belongs there? Does it?
Relevant
Customer engagement begins when they see your brand as a part of their lifestyle. Do they?
Esteemed
Closely aligned with trust, brands that win are held in high regard by their customers. Is yours?
Unique
It's crucial that you stand out as unique in your market. There can be only one you! Is there?
Consumer Packaged Goods
Professional Services
Editorial
Viral Campaigns
Environmental Design
The most decisive factor is real-world success for your brand
I work with clients who win
GEORGE MOHASCI
“A tremendous understanding of Branding, why it is important and how to implement brand strategies.”
CEO Foresters Financial
SYLVIE PELTIER
“The perfect sounding board to confidently take your business to the next level.”
PRESIDENT RED LETTER FILMS
RUSSELL EVANS
“A professional who can help us determine what we truly need and how to get there.”
VP COMMS CAAT PENSION PLAN
Your Plan For Growing Your Brand
Schedule a Free Meeting
Meet with Iain so he can get to know you and help define where you want to go.
Get a Plan
I will create a specific brand plan to accomplish your goals.
Enjoy the Results
Win true brand loyalty and BECOME THE BRAND they won’t forget!
How can you experience brand growth and greater revenue?
The market is flooded with chaotic branding that speaks to nobody. Your ideal audience is bombarded daily with thousands of irrelevant marketing messages.
How do you break through and bring them the value that they need?
When we work together, we start by identifying the most important qualities of your brand. Then we optimize and amplify them in a way your ideal customer cannot ignore.
Your audience needs you to improve their life – let’s make your brand relevant, simple to understand and unique. Become the brand they won’t forget.
Brand Coach
Meet Iain Hamilton
I’m known by my clients as a real-time, high-impact consultant who creates dramatic brand progress and growth.
My clients, who engage me as a trusted advisor and partner, consistently achieve tangible, successful results in their mission to connect with stakeholders and build brand loyalty. I’m recognized for achieving mission-critical, high stakes results.
I’m thrilled (for the forth time) to be on the judging panel of the Transform Awards 2020 which celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.
Perspectives on Branding
How to sell dog food
If there's something I've learned after 30+ years as a brand design professional, it's this: "Simply communicate your...
How to brand in a crisis
There's been some understandable debate recently on whether it's ethical to be selling in a time of global crisis. On...
Brands don’t have to sell, to sell
Something the current crisis is revealing is the opportunities brands have to demonstrate their commitment to their...
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