When your brand is recognized, your mindshare increases.

The primary goal of any brand is to be top of mind in its category. This brand leadership begins with breaking through the clutter and becoming visible and memorable. Relevancy, distinctiveness and consistency are key strategies that will get and keep attention in any market. Blending in is not an option.

When brands work with me, we unearth the core brand insights that are engaging, compelling and unforgettable. And we craft communications with a consistency that ensures customer recognition. When your offer is distinct and relevant, customers are open to dialogue which permits a deeper understanding.

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The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

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