Everyone needs a Point of View

Clarity of position is crucial in branding and in life where relationships are concerned.
The more clear and precise we are, the more trust we earn.
Subscribe

Read

Latest Views

Hey, what’s the big idea?

Hey, what’s the big idea?

I see so much confusion in the market about how to actually execute a brand. The entire concept seems to be more trouble than it could possibly be worth, and many marketers actually end up even more confused after trying to implement a brand strategy. Not a good...

read more
E-Myth Visuals

E-Myth Visuals

It may come as a shock that the majority of businesses overlook the huge potential of visual imagery to provide a significant market advantage. The difficulty of empirical measurement causes many to shy away from embracing it, or even to dispute the effectiveness of...

read more
The surface of brand cosmetics

The surface of brand cosmetics

The most effective brands are designed to perform. They are optimized to gain their audience's attention, stand out from their competition, deliver a compelling reason to engage, and cultivate customer loyalty. Too often these goals are approached by touting superior...

read more

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

Share This