Everyone needs a Point of View

There is no shortage of opinions out there about what a brand is, or how it works. It's overwhelming. From the overly-simplistic "logo and colours" approach of inexperienced designers, to the bloated, strategy-heavy scholarly methods that suck the life out of projects...

After decades in the brand design business, I've seen one big problem, repeatedly. Once the shiny new strategy has been launched into the market, and the agency leaves, brands quickly deteriorate and degrade. I've noticed this in almost every market, and with the...

If there's something I've learned after 30+ years as a brand design professional, it's this: "Simply communicate your relevant and unique offer." Sounds easy, right? Let's have a closer look. There are 3 major components to this, and if you don't nail each one, I can...