Everyone needs a Point of View

Clarity of position is crucial in branding and in life where relationships are concerned.
The more clear and precise we are, the more trust we earn.
Subscribe

Read

Latest Views

Repellent nature

Repellent nature

It's often easier to begin with what you definitely don't want. Every block of stone has a statue inside it, and it is the task of the sculptor to discover it. Michelangeo Many businesses are tightly focused on attracting customers from any direction. Strategies based...

read more
Hey, what’s the big idea?

Hey, what’s the big idea?

I see so much confusion in the market about how to actually execute a brand. The entire concept seems to be more trouble than it could possibly be worth, and many marketers actually end up even more confused after trying to implement a brand strategy. Not a good...

read more
E-Myth Visuals

E-Myth Visuals

It may come as a shock that the majority of businesses overlook the huge potential of visual imagery to provide a significant market advantage. The difficulty of empirical measurement causes many to shy away from embracing it, or even to dispute the effectiveness of...

read more

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

Share This