Everyone needs a Point of View

After decades in the brand design business, I've seen one big problem, repeatedly. Once the shiny new strategy has been launched into the market, and the agency leaves, brands quickly deteriorate and degrade. I've noticed this in almost every market, and with the...

If there's something I've learned after 30+ years as a brand design professional, it's this: "Simply communicate your relevant and unique offer." Sounds easy, right? Let's have a closer look. There are 3 major components to this, and if you don't nail each one, I can...

There's been some understandable debate recently on whether it's ethical to be selling in a time of global crisis. On the one hand, people are anxious and distracted. Many need care, emotionally or physically. Any focus on economics seems almost mercenary....