Perspective

Everyone Needs a Point Of View

In Search of Lost Time

In Search of Lost Time

Over 100 years ago, Marcel Proust wrote a defining novel that shook his society to the core. In many generations there comes a happening of such an unprecedented impact that everyone is forced to take notice. This could be considered an accident of time, or simply a...

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Experienced Integrity

Experienced Integrity

I've shared this elsewhere, but it's important – is there a brand out there that isn't linked to integrity in some way? Now is the opportunity to showcase that attribute. When the chips are down (as they certainly are), brands that respond with congruity when and...

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Why Gut beats Data in branding

Why Gut beats Data in branding

I can understand the inclination of businesses to crown data as king in marketing. It's measurable and provides something to point to when justifying decisions (or looking for an excuse). The problem is that everyone has access to data. It's the ultimate commodity....

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The Objective

The Objective

 The most under-appreciated and  under-valued component of consulting must be the simple objectivity of its external view.  Yet that value is often not recognised, leveraged or compensated for by the very business it can most serve. The embracing...

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The Final Hurdle

The Final Hurdle

There's often a disconnect when a business tries to deliver on its brand promise, especially with larger organizations. Very few companies know how to ensure their customer's brand experience is on point. What starts as a clear brand strategy is too-often diluted and...

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The Original List

The Original List

There's no denying the importance of an email list. It's an ownable property not subject to the whims of external platform conglomerates. The opportunity to develop relationships and deliver messaging is undisputed. However, there's another list that is inherently...

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The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

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