FAQ

Do I need to already have a brand to get started?

No! I have worked with many new brands and startups. A fresh slate is extra exciting!

My brand has been around for years – why should I rebrand?

How much money are you leaving on the table? While brand recognition and equity is a positive, there are many other factors to consider about your brand health. Are you as visible in the market as you can be? Have your customers changed – do they still relate to your brand? What about new customers? Do they see you as modern and attractive? Has your competition gained worrying market share?

Branding just seems too confusing...

I specialize in simplifying complex situations and strategies so that they can be easily understood. It’s the essence of successful branding. Your entire marketing plan will be crystal clear when we’re done. Many clients tell me that I help bring clarity to their business in general through my branding process.

Isn't branding expensive?

How much is it costing your business right now to be lost in the noise and clutter? Not only is an investment in your brand a tool for market visibility, but you’ll also find the simplified clarity my process gives you will save on marketing expenses in the future.

My designer made a logo and colors – isn't that enough?

While an inexpensive logo might get you off the ground for little money, it’s a long way from the benefits that real branding will provide. Most of the cheap logo services out there are selling adapted templates where only the name and colors are changed. My process will deliver you a custom logo and visual identity that is based on your strategy, designed to communicate your message simply, uniquely, and memorably.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

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FREE Client ValueScorecard

 

The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

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