Shape perception, connect with customers & build loyalty

Repellent nature

It's often easier to begin with what you definitely don't want. Every block of stone has a statue inside it, and it is the task of the sculptor to discover it. Michelangeo Many businesses are tightly focused on attracting customers from any direction. Strategies based...
The weakest link

The weakest link

In over 20 years of working with brands in a wide range of industries, I have seen the same mistake repeated over and over. It doesn't seem to matter whether it's a multi-national organization with a full brand marketing team or a local entrepreneurial enterprise....

Brand Appreciation

Brand Appreciation

I'm writing this just after American Thanksgiving, and the most thanks I'm giving are of relief from the most relentless Black Friday advertising yet. Every year this insidious gimmick invades our consciousness, now even in those countries with no link whatever to...

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