Become a Lifestyle Brand

People are bombarded with data and marketing messages every minute of every day. That's why attention has become the new currency. Here's a jump-start to connecting with your audience instead of adding to their data-overdose: Be relevant. Make it obvious how your...

There are a plethora of ideas out there about branding. Personal brands, logos, identities, colour schemes, graphics – it's no surprise that many view branding as a superficial surface veneer. But I'd encourage you to consider the reality and whether it might be worth...