Shape perception, connect with customers & build loyalty

The Simple Connection

There is no shortage of opinions out there about what a brand is, or how it works. It's overwhelming. From the overly-simplistic "logo and colours" approach of inexperienced designers, to the bloated, strategy-heavy scholarly methods that suck the life out of projects...
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Taking your brand online

Taking your brand online

Many brands are scrambling right now to deal with physical restrictions and fast-dwindling customers and revenue. One possible direction might be to investigate pivoting to online branding, either selling directly online or looking for new online revenue streams. Here...

In Search of Lost Time

In Search of Lost Time

Over 100 years ago, Marcel Proust wrote a defining novel that shook his society to the core. In many generations there comes a happening of such an unprecedented impact that everyone is forced to take notice. This could be considered an accident of time, or simply a...

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The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

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The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

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