An often unrecognized benefit of a distinct brand is its ability to attract people of like-mind. Everyone is looking for their tribe, all the time. Whether that’s other people, places, events, products or services, your customers are actively building the environment...
Despite all the attention on logos, a strong brand develops its own atmosphere – an undeniable presence that surrounds everything it does. The stronger and more pervasive this is, the greater the brand gravity. It is more instantly recognizable and almost impossible...
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