Shape perception, connect with customers & build loyalty

How to brand in a crisis

There's been some understandable debate recently on whether it's ethical to be selling in a time of global crisis. On the one hand, people are anxious and distracted. Many need care, emotionally or physically. Any focus on economics seems almost mercenary....
In Search of Lost Time

In Search of Lost Time

Over 100 years ago, Marcel Proust wrote a defining novel that shook his society to the core. In many generations there comes a happening of such an unprecedented impact that everyone is forced to take notice. This could be considered an accident of time, or simply a...

Experienced Integrity

Experienced Integrity

I've shared this elsewhere, but it's important – is there a brand out there that isn't linked to integrity in some way? Now is the opportunity to showcase that attribute. When the chips are down (as they certainly are), brands that respond with congruity when and...

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

FREE Client ValueScorecard

 

The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

Your download is on its way – check your email inbox.

Share This