Shape perception, connect with customers & build loyalty

What is brand life?

There are plenty of brands we can ignore, but also some we are drawn to, loyal to, and advocates for. A powerful brand is able to communicate its values so clearly that people identify it as if a living entity. It becomes a knowable and predictable presence. Sometimes...
Birds of a feather, flock together

Birds of a feather, flock together

An often unrecognized benefit of a distinct brand is its ability to attract people of like-mind. Everyone is looking for their tribe, all the time. Whether that’s other people, places, events, products or services, your customers are actively building the environment...

What’s your atmosphere?

What’s your atmosphere?

Despite all the attention on logos, a strong brand develops its own atmosphere – an undeniable presence that surrounds everything it does. The stronger and more pervasive this is, the greater the brand gravity. It is more instantly recognizable and almost impossible...

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