There are a plethora of ideas out there about branding. Personal brands, logos, identities, colour schemes, graphics – it's no surprise that many view branding as a superficial surface veneer. But I'd encourage you to consider the reality and whether it might be worth...
Everyone loves freshness – fresh air, fresh food, fresh water – the concept is synonymous with life and vitality. Consider the burbling, sparkling brook against the foul stagnant pool. Freshness brings movement and newness to the world. Your business is no different....
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