Everyone needs a Point of View

Clarity of position is crucial in branding and in life where relationships are concerned.
The more clear and precise we are, the more trust we earn.

View Point

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

In Search of Lost Time

by | Mar 19, 2020 | 0 comments

Over 100 years ago, Marcel Proust wrote a defining novel that shook his society to the core.

In many generations there comes a happening of such an unprecedented impact that everyone is forced to take notice.

This could be considered an accident of time, or simply a coincidence of chaos, if you choose that approach.

Others can see these times as intrinsically linked with, and a result of, human behaviour.

But one thing is for certain – we are all being forced to live our lives one-day-at-time.

In an environment where even the best advisors are scrambling for answers, our intellectual limitations are becoming more and more evident.

Society today is unused to and distrustful of anything that is not driven by hard data and evidence-based science.

Today, we plainly see the discord between our systems and the natural world. The smallest virus has our world entirely at its knees. And, perhaps, we are given an opportunity to finally see the world as it is, today, right now. Without any possible influence of stock markets, social influencer opinions, and even the all-pervasive media.

Today, we all face the immediate, and demanding, present. And in that, only what we DO now is counted toward our future growth.

Let’s hope we are found worthy of our customers’ trust in us. Because now, there is no faking it.

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

FREE BrandBase™ Scorecard

Download the single most important tool in setting your strategic brand goals and identifying prime growth opportunities.

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard


The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

FREE Client ValueScorecard


The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

Your download is on its way – check your email inbox.

Share This