Everyone needs a Point of View

Clarity of position is crucial in branding and in life where relationships are concerned.
The more clear and precise we are, the more trust we earn.
Subscribe

View Point

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

Experienced Integrity

by | Mar 19, 2020 | 0 comments

I’ve shared this elsewhere, but it’s important – is there a brand out there that isn’t linked to integrity in some way? Now is the opportunity to showcase that attribute.

When the chips are down (as they certainly are), brands that respond with congruity when and where it counts will be remembered. And those actions will pay off.

Many brands ignore the strongest point of influence on their market… the buyers’ experience.

Winning brands pay keen attention to their current customers, while fly-by-nights often short-change that loyalty by focussing on the Next Big Thing.

Make sure your brand is recognized for its most important characteristic, attention to your customers, not through your marketing, but from the most visible and genuine evidence.

Brands are successful because of their authenticity and trustfulness. Make use of these times to prove your value to the people who matter most. That’s what will be remembered.

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

FREE BrandBase™ Scorecard

Download the single most important tool in setting your strategic brand goals and identifying prime growth opportunities.

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

FREE Client ValueScorecard

 

The Client Value Scorecard is a concept and tool I have been using since 1995. Designers find it to be the single most important tool in assessing client value and allocating attention and resources.

Your download is on its way – check your email inbox.

Share This