Everyone needs a Point of View

Clarity of position is crucial in branding and in life where relationships are concerned.
The more clear and precise we are, the more trust we earn.
Subscribe

View Point

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

The Unspoken Barrier

by | Jan 29, 2020 | 0 comments

I think it’s necessary to turn our attention to something that is rarely discussed in brand development, especially in younger companies – the resistance to being seen.

Differentiation is widely acknowledged as a key requirement of brand success. Indeed it is the core value of my own brand practice. 

Yet I’m finding it more and more common for entrepreneurs to shy away from strategies that will position them apart and distinct from their competition.

Belonging to the club is not the way to stand out to your audience.

The problem can be overcome by focussing on relevancy. Finding a way to identify with customers’ values and needs (in that order) will allow companies to establish a business relationship that is vibrant and memorable as well as being meaningful in the customer’s life, while being true to individual values.

The first sale is to yourself. Be ready to stand out and stand up for your position, or certainly no one else will

  • https://www.facebook.com/iain.hamilton
  • https://twitter.com/iainjhamilton

FREE BrandBase™ Scorecard

Download the single most important tool in setting your strategic brand goals and identifying prime growth opportunities.

Access Premium Content

Contact me for information on my premium mastermind group.

Follow Me

Choose your favourite social media channel – I'll see you there.

FREE BrandBase™ Scorecard

 

The Brandbase™ Scorecard is a concept and tool I have been using with brands of all sizes since 1995. Organizations have found it to be the single most important tool in setting strategic brand goals. 

Your download is on its way – check your email inbox.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Sign up for totally free content that helps you build a solid and compelling brand.

Thank you – you have successfully subscribed

Share This