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What is brand life?

by | Oct 30, 2019 | 0 comments

There are plenty of brands we can ignore, but also some we are drawn to, loyal to, and advocates for.

A powerful brand is able to communicate its values so clearly that people identify it as if a living entity. It becomes a knowable and predictable presence. Sometimes that alienates buyers certainly, but it’s the only way to connect with your customers with meaning, and develop relationships that they can depend on.

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