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What is brand life?

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By Iain Hamilton

Bringing brands to life to drive customer engagement, sales, and loyalty.

October 30, 2019

There are plenty of brands we can ignore, but also some we are drawn to, loyal to, and advocates for.

A powerful brand is able to communicate its values so clearly that people identify it as if a living entity. It becomes a knowable and predictable presence. Sometimes that alienates buyers certainly, but it’s the only way to connect with your customers with meaning, and develop relationships that they can depend on.

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