An often unrecognized benefit of a distinct brand is its ability to attract people of like-mind. Everyone is looking for their tribe, all the time. Whether that’s other people, places, events, products or services, your customers are actively building the environment they feel meets their needs and represents them in the world.
The more distinctive your brand, the more quickly they will recognise you and welcome you to their world. And the more they come to know you, the more they trust you to support their world-view and contribute to their personal environment. And when that happens, brand loyalty flourishes.