I’m a huge Beatles fan – everything from Love Me Do to The End. Nothing comes close in modern music to the creative energy of the songwriting partnership of John Lennon and Paul McCartney. Truly a case of the whole being greater than the sum of its parts.

The same is true with words and visuals. Executed well, they can deliver an unparalleled one-two punch of effective communication to excite, persuade or convince. Sadly, most people pay close attention to the messaging of their websites and landing pages and view visuals as just a cosmetic veneer.

Images, color, and shapes have a profound effect on how a message is received. Get it wrong and your copy will struggle to correct the bad impression, and can never have the impact it should no matter how well written.

The good news is that carefully chosen visuals, correctly placed and aligned WITH the messaging will set the stage for and support your goals, lending harmony that builds customer confidence and trust.

Harmony was something Lennon and McCartney knew something about… pair your words and visuals and your website will be getting better all the time!